Event Director (Virtual & Hybrid Events)

Job description

This role is remote in the US.

Overview

The EnsembleIQ Show Director (Event Director) will annually lead the overall strategic development, strategic innovation and on time/on-budget execution of 5 to 7 events across North America. Strategic leadership will revolve around collaborating and providing expertise (strategic, virtual, hybrid, tactical and experiential) to assist Brand Leaders in annual goals to innovative in-person, virtual and hybrid event development. Activities include developing costs in-line with established expense ratios, managing all expenses to budgets, reporting monthly on expense pacing, leading development of all timelines/work-back schedules, responsible for on-time completion of all steps along the timeline/work-back schedules, leading all stakeholders responsible for execution including direct management of one assigned Show Producer. The ideal candidate will be able to handle both strategic development and be hands-on in executing the events responsible for personally executing many of the event elements.


Job Responsibilities

Event Strategy

Strategic thinking to design events aligned to value proposition and financial objectives

  • Understand the objectives driving event needs and design tailored events based on those needs
  • Ensure an innovative and strategic approach to building and designing an event, constantly evolving and leveraging new tools and practices
  • Manage the event to ensure profit targets are being met through conscientious management of event expenses

Event Management

Overall event project management

  • Responsible for general project management of event acting as the central source of event knowledge and insight
  • Build project work back schedule ensuring timelines are being met (working with key stakeholders)
  • Organize, plan and lead meetings (in advance) for entire project: production planning, rehearsal, pre-cons and status
  • Bring together key leads for event kick-off meeting; driving each event through the proper process stages
  • Create working event roles and accountabilities (collaboratively)
  • Organize creative ideation brainstorm (vision of event, look and feels, elements required)
  • Ongoing tracking of deliverables to proactively identify issues and solutions
  • Identify in advance any flags or threats to the project keeping the VP, Event Production informed and updated
  • Create and distribute Event Playbook

Event Logistics

Standard and evolving event logistics

  • Organize, manage and execute all event logistics during planning and onsite execution, including: venue, F & B, travel and accommodation, décor, rentals, AV, delegate bags, signage, etc.
  • Scheduling onsite load-in and load-out for all parties including sponsors/ exhibitor activations
  • Be the key point of contact onsite for all event related elements

Budget Management

Oversee and manage the event budget

  • Oversee the overall event budget; obtaining sign-off from ELT and Finance
  • Ensure stakeholder estimates and final costs are captured in budget (i.e. Show Producer provides their working estimates)
  • Work with Sales team to ensure sponsor activation costs are not impacting budget, proactively flagging requests
  • Finalized event budget with variance summary completed and shared with appropriate parties

Cross-Functional Collaboration

Be a central source of event expertise across organization

  • Work with leaders and team members across the organization, demonstrating exceptional collaboration and communication skills
  • Ensure all information is communicated and issues are raised with solutions
  • Approach difficult conversations with insight and leadership using solution-based mindset

Sponsorship

Act as the key lead to design all event activation elements

  • Work with the Sales team on sponsorship packages, helping identify opportunities that are beneficial to both sponsors and profitability of event
  • Liaise and engage with sponsors on activation and onsite requirements
  • Liaise with sponsors directly to ensure their requirements are being met and they have received proper training on tech platforms
  • Create and send sponsor documentation as related to each event (FAQ, support, communications) – not including show production

Knowledge Capture

Be a central source of event expertise across organization

  • Ensure the best practices learned along the way or changes to previous version of best practices / FAQ are saved / shared; these should be fluid documents while perfecting the relationship and offering



Job requirements

  • 8-10 years of in-person event experience and 1+ years of virtual event experience as well as expertise in multiple digital and virtual event platforms required.
  • Experience building and running shows in virtual platforms - UGOVirtual, Shindig, Grip considered an asset
  • Conference, awards and experience with events in any of the CPG, Retail, Drug/Pharmaceutical, Convenience, Restaurant, Hotel, Grocery industries a plus
  • The ideal candidate is a problem solver who leads with positivity and a “can do” attitude and is hands-on with the commitment to pitch in and do all tasks required for event success
  • Ability to converse and write in French Canadian also a plus but not required.
  • Has led profit generating events and understands the role expense management plays
  • Strategic and innovative approach to event design
  • Exceptional collaboration and communication skills
  • Working in organizations or agencies where multiple touchpoints for events was required
  • Understands B2B audiences – and the different needs each brand would have
  • Sponsorship activation and management experience including the pay to play model and impact to event design
  • Organized and detailed through planning and documentation
  • Project management designation considered an asset
  • Ability to travel within North America as required
  • Proficient in Microsoft Office (Excel, Word, PPT) and Google Docs Suite



EnsembleIQ is an equal opportunity employer and committed to diversity and inclusion.  We provide accommodations at all stages through recruitment and employment in accordance with human rights and accommodation legislation up request.