Audience Development Manager

Job description

Job title: Audience Development Manager

Location: Midtown Toronto

 

At Ensemble IQ, we provide valuable and timely information to industry professionals through trade events, leading business-to-business magazines, and electronic newsletters. We believe in solving big problems and inspiring bold ideas. We empower retailers, consumer goods manufacturers, technology vendors, marketing agencies and a vast ecosystem of service providers by leveraging an integrated network of media and information platforms that connect and provide actionable marketplace intelligence.

 

We offer an midtown Toronto office location, business casual dress code, summer hours, and the chance to be part of a friendly, motivated, and professional team of media staff focused on creating a successful business and rewarding work environment.

 

About the role:

This is an ideal role for well-rounded audience development marketer. This job requires a balanced skill set with the ambition of growing audience numbers by significant percentages. You are a team player with strong project management skills, working with an eagle eye for detail and a contagious energy. You will help develop and implement strategies that maximize audience growth potential. The role reports in to the Sr. Director Audience Strategy. We would love to talk to you if you are obsessed with numbers and data and have a love of all things digital. Does it sound like you?

 

Key tasks:

  • Fulfillment (label orders, press runs)
  • Circulation audit filing and support
  • Data governance and quality
  • Organize, clean and analyze data with attention to security and confidentiality
  • Reporting and analytics for data driven marketing and business decision making
  • Audience insights and identification of opportunities
  • Engagement and rejuvenation of print and digital audiences
  • Creation and maintenance of audience marketing automation campaigns

Requirements

  • Solid organization skills, with an attention to detail required; above average ability to multi-task proactively and prioritize in response to issues as they arise
  • Strong understanding of databases and data analysis procedures
  • Clear and effective communication, both written and verbal
  • Excellent research skills
  • Must be tech-savvy and possess excellent troubleshooting skills

Nice haves:

  • Previous publishing experience
  • Solid understanding of analytics tools and social media platforms
  • Broad understanding of technical aspects of the web (HTML, CSS, JavaScript, browsers)